Bringing the image of luscious, sun-kissed, ripe strawberries into one, powerful form- that’s strawberry juice concentrate for you. Not only has this vivid and tasty extract become a kitchen essential, but it’s also one of the major figures on the global market, with about $1.2 billion in 2023 with a projection of $2.1 billion by 2033, growing at a CAGR of 6.1%.
So, what is strawberry juice concentrate? It is a thick syrupy liquid obtained after taking out the water from strawberry juice, so full of flavor and nutrients. The concentration process provides taste intensity along with prolonged shelf life, so, in fact, very easy and cost-effective for both consumers and manufacturers.
Market Overview and Revenue Streams
These are the food and health preferences of consumers, hence the growth of the strawberry juice concentrate market continues since the market reached a value of $1.2 billion in 2023. This value is expected to increase to $2.1 billion within a decade, by 2033, as the value of strawberry juice concentrate and wholesale juice concentrate is estimated to grow at a compound annual growth rate of 6.1%.
Revenue Stream | Description |
Beverages | Used in juices, smoothies, and flavored drinks. |
Bakery and Confectionery | Enhances flavor in cakes, pastries, and candies. |
Dairy Products | Adds taste to yogurts, ice creams, and milkshakes. |
Sauces and Dressings | Provides a sweet and tangy flavor to various sauces. |
Nutraceuticals | Incorporated into health supplements for its antioxidant properties. |
Cosmetics and Personal Care | Used for its fragrance and skin-beneficial properties. |

Applications Across Industries
Among the beverage products, the real strawberry juice concentrate enjoys pride of place. It finds application in the flavoring of juices, smoothies, cocktails, and liqueurs. The brilliant color and the sweet-sour taste of the strawberry juice concentrate are among the reasons why the ingredient is preferred by consumers interested in natural flavoring.
Within the baking industry, the concentrate finds wonderful applications to enhance cakes, muffins, and pastries. The dark and vibrant hue of the juice concentrate deeply colors confectionery ingredients, including gummies and hard candies, and the strong flavor masks unpleasant notes of other sugar ingredients.
All dairy products, including yogurts, ice creams, and flavored milk, appreciate strawberry juice concentrate for its taste and appeal enhancement. Strawberry juice concentrate is also compatible with dairy matrices, making it a useful additive in this segment.
It works well for making interesting sauces and dressings with that sweet-zest character and lends a fruity twist to spicy foods.
This strawberry juice concentrate is especially rich in antioxidants and vitamin C, so it is usually consumed in supplements or functional foods to improve health and immunity.
Health Benefits and Nutritional Profile
Used in a wide range of recipes, strawberry juice concentrate is an addition with an exquisite taste and a bundle of nutrients and healing qualities. The concentrate is made from ripe strawberries, and it holds many natural vitamins, minerals, and antioxidants of the fruit for a strong valid reason in a balanced diet.
Per 100 grams, strawberry juice concentrate provides approximately:
- Calories: 281
- Total Fat: 2g
- Sodium: 13mg
- Total Carbohydrates: 58g
- Sugars: 44g
- Protein: 3g
- Vitamin C: 287mg (319% DV)
- Calcium: 130mg (10% DV)
- Iron: 3.1mg (17% DV)
- Potassium: 1190mg (25% DV)
- Magnesium: 95mg (22% DV)
- Phosphorus: 190mg (15% DV)
Health Benefits
The rich nutrient content of strawberry juice concentrate is to blame for many health benefits:
- Immune Support: Large amounts of Vitamin C strengthen the immune system.
- Heart Health: Antioxidants like polyphenols enhance cardiovascular health.
- Skin Health: Antioxidants reduce oxidative stress, leading to healthy skin.
- Cognitive Function: Nutrients may sustain brain performance and memory.
- Digestive Health: Natural components support gut health.

The Journey from Field to Bottle: How It’s Made
Just think about it: how does it come to be that refreshing fruit juice, bright and flowing from the fields around here, ends up in your glass? One thing is certain: it involves healthy eating while prolonging the life of this fruit. Here, we narrate from the pulp of a strawberry to the concentrated bliss that we all enjoy.
Harvesting and Transportation
The careful picking of fruits marks the beginning of the line- particularly ripe and superb-quality fruits. Strawberries soon after harvest were transported to the processing plant within hours to maintain their freshness and nutrition. Undoubtedly, above all, however, the time between harvesting and the integrity of the fruit is paramount.
Washing and Sorting
On their arrival at the processing plant, strawberries are cleansed of dirt, pesticides, and other harmful contaminants. High-tech separating machines separate the berries into sizes, ripeness, and quality before any berry moves on to further processing stages.
Crushing and Juice Extraction
Strawberries are sorted and crushed to extract juice. This involves mechanically pressing the fruit from pulp and seeds. After extraction, juices are filtered to remove any solid remnants to provide a smooth liquid that is ready for concentration.
Concentration
Filtered juice is subjected to concentration to simplify the removal of water and thus add flavor or prolong the shelf life of the juice. Vacuum evaporation is one of the concentration processes commonly applied for juices, where the product is heated under reduced pressure to allow the water to evaporate at low temperatures. This helps to preserve the color, flavor, and nutritional quality of the juice.
Recovering Aroma
Some volatile aroma compounds may be lost during concentration. To maintain those hallmark strawberry flavors, aroma recovery systems collect those compounds from the vapor phase and reintroduce them back into the concentrate. This step helps ensure that the final product has a natural taste and aroma.
Pasteurization
Pasteurization refers to the process by which concentrated juices are pasteurized to kill any microorganisms that may be present, thus ensuring the juice’s storage for long periods. By pasteurization, the juices are heated to a prescribed temperature for a prescribed period, thus sterilizing the product without impairing its quality.
Packaging and Storage
Finally, after pasteurization, the concentrates reach room temperature and we optionally place them in appropriate containers at the appropriate temperature.
in summary
Strawberry juice concentrate is much more than just an ingredient; it is the taste, the nutrition, and the innovation to be harmonized with flavor for more than just delicious dishes. By 2023, the global market would be at $1.2 billion, rising to $2.1 billion by 2033 at a CAGR of 6.1%, thereby making its importance true not only in the food industry or beverage but also in broader markets.
Strawberry juice concentrate contains vitamin C, antioxidants, and other valuable plant compounds to confer health benefits, such as a boost in immunity, heart function, and skin vigor. Its versatility makes strawberry juice applicable to a plethora of dishes, from beverages to desserts, sauces, and marinades.
From flawless farm fountains to precision-sealed bottles, this innovative juicing preserves the juices and natural properties of the fruits in such a commercial and nutritionally valuable way. Strawberry juice concentrate is a profitable and potential product for producers and consumers, if you are looking for a quality concentrate and juice concentrate supplier, tarazfoods is ready to work with you.